Create a video-first content campaign that demystifies Marqeta’s Card Program Management solution, increases awareness across target audiences, and drives qualified traffic to product pages. The series needed to be educational, on-brand, and optimized for both organic and paid social performance.

Card Program Management is a complex, technical service. The existing documentation was comprehensive but lacked an engaging, digestible format for social media and awareness-stage education. Marqeta needed a cross-channel campaign that could drive interest, educate buyers, and generate demand—all without overwhelming viewers.

I created a multi-part video series that translated Marqeta’s Card Program Management service into short, story-driven episodes. Each video spotlighted a specific value prop—from instant card issuance to compliance automation—designed to both inform and spark curiosity.

My contributions included:

• Scripting: Wrote each video to balance technical accuracy with clarity and tone, aligning with Marqeta’s brand voice.
• Shooting + Editing: Handled full production in-house, including filming, motion graphics, and post-production for a polished final product.
• Social Media Strategy: Developed both organic and paid distribution strategies, tailoring posts for LinkedIn and YouTube, and optimizing for engagement, views, and click-throughs.
• Campaign Launch: Rolled out the video series across channels as part of a larger awareness campaign, integrating performance metrics to inform ongoing iterations.

The video series helped Marqeta generate meaningful awareness and engagement around Card Program Management, resulting in increased demo requests and improved content performance across key social channels. Organic and paid social combined to deliver a sharp uptick in qualified traffic to the product page, affirming the value of video-led education in fintech marketing.