Aprimo Summer
of DAM Campaign
Project Overview
Company: Aprimo
Industry: Digital Asset Management (DAM)
Role: Content Marketing Manager
Duration: 1 month
Project Background
With limited time and resources, we embarked on an ambitious journey with the "Summer of DAM" campaign to generate leads FAST. This innovative marketing initiative captured imaginations and garnered prestigious recognition, securing an award in the Hermes Creative Awards 2023.
Aprimo, a leader in digital asset management, sought to elevate its brand presence and engage its audience through a unique campaign that resonated with the digital asset management (DAM) community.
Initial Problem:
Often perceived as technical and niche, the DAM industry needed a creative twist to engage a broader audience. The challenge was to transform DAM from a technical subject into an engaging, relatable topic that would capture the attention and interest of a diverse audience.
My Role
I brought my creative prowess to the forefront, focusing on three key areas: ideating compelling copy, designing an interactive landing page, and crafting engaging email content.
Solution
- Copy Ideation: I spun a narrative that transformed DAM from a technical tool into the protagonist of a summer blockbuster. My copy was not just words; it was the campaign's voice, infusing life into the concept and making DAM relatable and exciting.
- Landing Page Design: My website design for the campaign was a digital canvas that portrayed DAM in a cinematic light. I created an immersive experience, combining striking visuals with interactive elements that invited users to explore the world of DAM as they would a summer movie extravaganza.
- Email Content Creation: My email campaign was a series of narratives that hooked the audience, building anticipation and engagement. Each email was a chapter in the story, drawing the readers deeper into the world we had created.
Execution
The campaign unfolded over the summer, paralleling the release of blockbuster movies. Each aspect of the campaign - from the website to the emails - was a tribute to summer hits, with DAM playing the starring role. We leveraged the excitement around summer movies to create a buzz around DAM, making it not just a tool but a star of the digital world.
Results
- Award-Winning Campaign: Our creativity and unique approach won the campaign an award at the Hermes Creative Awards 2023.
- Increased Engagement: The campaign significantly increased audience engagement, website traffic, and email open rates.
- Brand Awareness: The campaign elevated the brand's presence in the market, making DAM a talking point in industry circles and beyond.
- Web Traffic Increase: 96% increase in web user traffic referred from social channels in the first month.
- Organic Followers Increased: 347% increase in organic followers gained, and generated six figures in new business revenue and pipeline.
Conclusion
"The Summer of DAM" was more than a marketing campaign; it was a creative journey that transformed how digital asset management is perceived. Through innovative copy, engaging website design, and captivating email content, Aprimo exceeded objectives and set a new benchmark for creativity in the industry.
Aprimo Summer
of DAM Campaign
Project Overview
Company: Aprimo
Industry: Digital Asset Management (DAM)
Role: Content Marketing Manager
Duration: 1 month
Project Background
With limited time and resources, we embarked on an ambitious journey with the "Summer of DAM" campaign to generate leads FAST. This innovative marketing initiative captured imaginations and garnered prestigious recognition, securing an award in the Hermes Creative Awards 2023.
Aprimo, a leader in digital asset management, sought to elevate its brand presence and engage its audience through a unique campaign that resonated with the digital asset management (DAM) community.
Initial Problem:
Often perceived as technical and niche, the DAM industry needed a creative twist to engage a broader audience. The challenge was to transform DAM from a technical subject into an engaging, relatable topic that would capture the attention and interest of a diverse audience.
My Role
I brought my creative prowess to the forefront, focusing on three key areas: ideating compelling copy, designing an interactive landing page, and crafting engaging email content.
Solution
- Copy Ideation: I spun a narrative that transformed DAM from a technical tool into the protagonist of a summer blockbuster. My copy was not just words; it was the campaign's voice, infusing life into the concept and making DAM relatable and exciting.
- Landing Page Design: My website design for the campaign was a digital canvas that portrayed DAM in a cinematic light. I created an immersive experience, combining striking visuals with interactive elements that invited users to explore the world of DAM as they would a summer movie extravaganza.
- Email Content Creation: My email campaign was a series of narratives that hooked the audience, building anticipation and engagement. Each email was a chapter in the story, drawing the readers deeper into the world we had created.
Execution
The campaign unfolded over the summer, paralleling the release of blockbuster movies. Each aspect of the campaign - from the website to the emails - was a tribute to summer hits, with DAM playing the starring role. We leveraged the excitement around summer movies to create a buzz around DAM, making it not just a tool but a star of the digital world.
Results
- Award-Winning Campaign: Our creativity and unique approach won the campaign an award at the Hermes Creative Awards 2023.
- Increased Engagement: The campaign significantly increased audience engagement, website traffic, and email open rates.
- Brand Awareness: The campaign elevated the brand's presence in the market, making DAM a talking point in industry circles and beyond.
- Web Traffic Increase: 96% increase in web user traffic referred from social channels in the first month.
- Organic Followers Increased: 347% increase in organic followers gained, and generated six figures in new business revenue and pipeline.
Conclusion
"The Summer of DAM" was more than a marketing campaign; it was a creative journey that transformed how digital asset management is perceived. Through innovative copy, engaging website design, and captivating email content, Aprimo exceeded objectives and set a new benchmark for creativity in the industry.
Aprimo Summer
of DAM Campaign
Project Overview
Company: Aprimo
Industry: Digital Asset Management (DAM)
Role: Content Marketing Manager
Duration: 1 month
Project Background
With limited time and resources, we embarked on an ambitious journey with the "Summer of DAM" campaign to generate leads FAST. This innovative marketing initiative captured imaginations and garnered prestigious recognition, securing an award in the Hermes Creative Awards 2023.
Aprimo, a leader in digital asset management, sought to elevate its brand presence and engage its audience through a unique campaign that resonated with the digital asset management (DAM) community.
Initial Problem:
Often perceived as technical and niche, the DAM industry needed a creative twist to engage a broader audience. The challenge was to transform DAM from a technical subject into an engaging, relatable topic that would capture the attention and interest of a diverse audience.
My Role
I brought my creative prowess to the forefront, focusing on three key areas: ideating compelling copy, designing an interactive landing page, and crafting engaging email content.
Solution
- Copy Ideation: I spun a narrative that transformed DAM from a technical tool into the protagonist of a summer blockbuster. My copy was not just words; it was the campaign's voice, infusing life into the concept and making DAM relatable and exciting.
- Landing Page Design: My website design for the campaign was a digital canvas that portrayed DAM in a cinematic light. I created an immersive experience, combining striking visuals with interactive elements that invited users to explore the world of DAM as they would a summer movie extravaganza.
- Email Content Creation: My email campaign was a series of narratives that hooked the audience, building anticipation and engagement. Each email was a chapter in the story, drawing the readers deeper into the world we had created.
Execution
The campaign unfolded over the summer, paralleling the release of blockbuster movies. Each aspect of the campaign - from the website to the emails - was a tribute to summer hits, with DAM playing the starring role. We leveraged the excitement around summer movies to create a buzz around DAM, making it not just a tool but a star of the digital world.
Results
- Award-Winning Campaign: Our creativity and unique approach won the campaign an award at the Hermes Creative Awards 2023.
- Increased Engagement: The campaign significantly increased audience engagement, website traffic, and email open rates.
- Brand Awareness: The campaign elevated the brand's presence in the market, making DAM a talking point in industry circles and beyond.
- Web Traffic Increase: 96% increase in web user traffic referred from social channels in the first month.
- Organic Followers Increased: 347% increase in organic followers gained, and generated six figures in new business revenue and pipeline.
Conclusion
"The Summer of DAM" was more than a marketing campaign; it was a creative journey that transformed how digital asset management is perceived. Through innovative copy, engaging website design, and captivating email content, Aprimo exceeded objectives and set a new benchmark for creativity in the industry.